History
As KARO CORN SYRUP has come to define “corn syrup” in the
US market through the entire 20th century, so too have BeeHive®
and Crown® set the same standard in Canada.
BeeHive® Golden Corn Syrup was first registered for use in
1898 by The St. Lawrence Starch Company and has been a staple
ingredient in Canadian kitchen cupboards ever since. Corn syrup
usage in North America peaked in the 50’s when corn syrup was
extensively used as a nutritional supplement in baby formula
and an energy food.
A major contributor to this usage was the long advertising and
promotional relationship with the Dionne quintuplets who were born
in 1934 in Callander, Ontario. Surprisingly, there is historical evidence
that all of the major corn syrup brands at that time… BeeHive®,
Crown® and Karo advertised that the Dionne quintuplets used their
brand of corn syrup.
BeeHive® was also consistently promoted as an energy food with
a long standing association with sports, especially hockey. Many
Canadians recall growing up collecting the BeeHive® hockey cards.
For some great memorabilia check out The St. Lawrence Starch
exhibit in the Ontario government archives.
www.archives.gov.on.ca/english/exhibits/st_lawrence/dionnes.htm
As KARO CORN SYRUP has come to define “corn syrup” in the
US market through the entire 20th century, so too have BeeHive®
and Crown® set the same standard in Canada.
BeeHive® Golden Corn Syrup was first registered for use in
1898 by The St. Lawrence Starch Company and has been a staple
ingredient in Canadian kitchen cupboards ever since. Corn syrup
usage in North America peaked in the 50’s when corn syrup was
extensively used as a nutritional supplement in baby formula
and an energy food.
A major contributor to this usage was the long advertising and
promotional relationship with the Dionne quintuplets who were born
in 1934 in Callander, Ontario. Surprisingly, there is historical evidence
that all of the major corn syrup brands at that time… BeeHive®,
Crown® and Karo advertised that the Dionne quintuplets used their
brand of corn syrup.
BeeHive® was also consistently promoted as an energy food with
a long standing association with sports, especially hockey. Many
Canadians recall growing up collecting the BeeHive® hockey cards.
For some great memorabilia check out The St. Lawrence Starch
exhibit in the Ontario government archives.
www.archives.gov.on.ca/english/exhibits/st_lawrence/dionnes.htm
