Canada Bensons Corn Starch

In 2009 Challenge® Canada and Benson’s® Corn Starch underwent a major package change. Leaving behind the traditional box, which was vulnerable to humidity, and easy to spill. ACH released the new 100% recyclable plastic container of corn starch. This new package design was easy to store, stackable and reusable. An easy to peel off label was also created for reuse of the plastic container for other storage purposes, including food. The Fleischmann’s branding was also added to label graphics for a branding transition that would be starting to evolve over the next couple of years.

In 2012 long time brands Challenge® Canada and Benson’s® corn starch will have fully transitioned to their new brand name FLEISCHMANN’S® Corn Starch. Presented in the same user friendly, reusable and recyclable packaging introduced in 2009, FLEISCHMANN’S® Corn Starch is the same quality product consumers have come to expect.